Sales for 2019 to date are now creeping above 2018 so far in terms of dollars at least, with an uptick in 0.68% on 2018 at this point, although actual sales of individual comics have fallen by almost 5% so far. Which means higher-priced comics selling more – and what could illustrate that better than Marvel’s House Of X, Powers Of X and Amazing Spider-Man #25 at $5.99, $5.99 and $7.99 topping the charts, with Walking Dead‘s final issue at $3.99 following up and then three Batman books at $5.99, $4.99 and $4.99? Oh yes and Immortal Hulk outsells Batman yet again.
In June, with DC’s Year of The Villain one-shot out of the way, Marvel Comics gained a 43.38% dollar share and a 48.93% unit share, as DC Comics took a drop to 26.71% dollar share and 26.44% unit share.
DC has regained a little ground in July as Marvel Comics has a 41.38% dollar share and a 45.49% unit share. And DC with 26.79% dollar share and a 27.63% unit share. But the majority of that lost Marvel marketshare went elsewhere as Image Comics was third with a jump from June’s 7.58% in dollar share and 8.01% unit share to an 8.43% share in dollars and a 8.64% share in units. They will miss that Walking Dead. IDW was fourth for the month, followed by Dark Horse Comics, Dynamite Entertainment, and Boom Studios. But for the first time I can recall IDW, published more titles than Image Comics. And DC Comics narrowed the gap with Marvel in the number of titles published too. The Percentage-Per-Capita chart to follow may reveal much.
Among the premier publishers, Dynamite Entertainment’s Vampirella #1 from Christopher Preist and Ergun Gunduz was their top book in July at #11; Dark Horse Comics’ Black Hammer/Justice League #1, a crossover with DC by Jeff Lemire and Michael Walsh, ranked #64; IDW Publishing’s Teenage Mutant Ninja Turtles #96 was their top book at #99; and BOOM! Studios’ Buffy the Vampire Slayer #6 ranked #108.
Brian Azzarello and Lee Bermejo’s The Joker from DC’s Black Label imprint was July’s best-selling graphic novel. Also in the top ten for DC, Michael Northrop and Gustavo Duarte’s Dear Justice League ranked #6. Image Comics had three titles in the top ten, led by Ed Brubaker and Sean Phillips’ Bad Weekend at #2. IDW Publishing’s They Called Us Enemy, an autobiographical graphic novel from Star Trek actor George Takei about Japanese internment camps during World War II, ranked #4. Marvel Comics also had three titles in the top ten, with Jason Aaron and Mahmud Asrar’s Conan the Barbarian Volume 1: The Life and Death of Conan Book One leading the way at #7.
The softcover edition of Gemstone Publishing’s Overstreet Comic Book Price Guide Volume 49, the newest edition of the comic industry’s definitive price guide, was July’s best-selling book. The hardcover edition ranked #3, and the Big! Big! spiralbound edition ranked #9. Dynamite Entertainment also placed in the top ten with The Art of Tekken: A Complete Visual History, an art book about Namco’s long-running video game franchise, ranking #4.
Diamond Select Toys’ Marvel Gallery: X-Force Taco Truck Deadpool Statue, a San Diego Comic-Con 2019 exclusive, was July’s best-selling toy product, and one of the three SDCC exclusives from Diamond Select Toys among the top ten. Beast Kingdom’s Marvel Comics EAA-077: Spider-Gwen Figure, a PREVIEWS Exclusive, ranked #2 for the month. Funko also had three PREVIEWS Exclusive products among the top ten, led by the POP! Marvel: Nova Prime Vinyl Figure at #4. DC Collectibles also charted; the DC/Teenage Mutant Ninja Turtles: Michelangelo as Batman Figure, an SDCC exclusive, ranked #9.
Paizo Publishing’s Pathfinder Core Rulebook 2nd Edition, a revision of the rules for the popular role-playing game, was July’s best-selling game product and one of Paizo’s eight products among the top ten, including five additional products as part of the Pathfinder 2nd Edition launch.
TOP COMIC BOOK PUBLISHERS
| RETAIL MARKET SHARE |
| PUBLISHER |
SHARE |
| MARVEL COMICS |
41.38% |
| DC COMICS |
26.79% |
| IMAGE COMICS |
8.43% |
| IDW PUBLISHING |
4.22% |
| DARK HORSE COMICS |
3.10% |
| DYNAMITE ENTERTAINMENT |
2.31% |
| BOOM! STUDIOS |
2.05% |
| VIZ MEDIA |
1.51% |
| TITAN COMICS |
0.74% |
| ARCHIE COMIC PUBLICATIONS |
0.68% |
| OTHER NON-TOP 10 |
8.80% |
|
|
| UNIT MARKET SHARE |
| PUBLISHER |
SHARE |
| MARVEL COMICS |
45.49% |
| DC COMICS |
27.63% |
| IMAGE COMICS |
8.64% |
| IDW PUBLISHING |
3.99% |
| DARK HORSE COMICS |
2.42% |
| DYNAMITE ENTERTAINMENT |
2.19% |
| BOOM! STUDIOS |
1.86% |
| ARCHIE COMIC PUBLICATIONS |
0.75% |
| TITAN COMICS |
0.68% |
| VIZ MEDIA |
0.58% |
| OTHER NON-TOP 10 |
5.77% |
|
COMPARATIVE SALES STATISTICS
|
DOLLARS |
UNITS |
| JULY 2019 VS. JUNE 2019 |
| COMICS |
15.75% |
12.25% |
| GRAPHIC NOVELS |
5.58% |
4.42% |
| TOTAL COMICS/GN |
12.93% |
11.72% |
| TOYS |
48.78% |
61.20% |
| JULY 2019 VS. JULY 2018 |
| COMICS |
4.99% |
-0.73% |
| GRAPHIC NOVELS |
12.83% |
0.08% |
| TOTAL COMICS/GN |
6.91% |
-0.68% |
| TOYS |
72.30% |
84.85% |
| YEAR TO DATE 2019 VS. YEAR TO DATE 2018 |
| COMICS |
0.97% |
-4.36% |
| GRAPHIC NOVELS |
-0.25% |
-6.20% |
| TOTAL COMICS/GN |
0.63% |
-4.50% |
| TOYS |
32.17% |
35.90% |
NEW TITLES SHIPPED
| PUBLISHER |
COMICS
SHIPPED |
GRAPHIC NOVELS
SHIPPED |
MAGAZINES
SHIPPED |
TOTAL
SHIPPED |
| MARVEL COMICS |
105 |
45 |
0 |
150 |
| DC |
86 |
24 |
0 |
110 |
| IDW PUBLISHING |
45 |
20 |
0 |
65 |
| IMAGE COMICS |
50 |
10 |
0 |
60 |
| DARK HORSE COMICS |
18 |
20 |
0 |
38 |
| BOOM! STUDIOS |
15 |
16 |
0 |
31 |
| VIZ MEDIA LLC |
0 |
23 |
0 |
23 |
| DYNAMITE ENTERTAINMENT |
16 |
5 |
0 |
21 |
| ARCHIE COMICS |
13 |
3 |
0 |
16 |
| ONI PRESS |
4 |
5 |
0 |
9 |
| OTHER NON-TOP 10 |
143 |
150 |
23 |
316 |
| TOTAL |
495 |
321 |
23 |
839 |
TOP 10 COMIC BOOKS BY UNITS SHIPPED
| RANK |
DESCRIPTION |
PRICE |
VENDOR |
| 1 |
HOUSE OF X #1 |
$5.99 |
MAR |
| 2 |
POWERS OF X #1 |
$5.99 |
MAR |
| 3 |
AMAZING SPIDER-MAN #25 |
$7.99 |
MAR |
| 4 |
THE WALKING DEAD #193 (MR) [*] |
$3.99 |
IMA |
| 5 |
BATMAN: LAST KNIGHT ON EARTH #2 |
$5.99 |
DC |
| 6 |
BATMAN: CURSE OF THE WHITE KNIGHT #1 |
$4.99 |
DC |
| 7 |
THE BATMAN WHO LAUGHS #7 |
$4.99 |
DC |
| 8 |
BLACK CAT #2 |
$3.99 |
MAR |
| 9 |
IMMORTAL HULK #20 |
$3.99 |
MAR |
| 10 |
BATMAN #74 |
$3.99 |
DC |
TOP 10 COMIC BOOKS BY DOLLARS INVOICED
| RANK |
DESCRIPTION |
PRICE |
VENDOR |
| 1 |
HOUSE OF X #1 |
$5.99 |
MAR |
| 2 |
POWERS OF X #1 |
$5.99 |
MAR |
| 3 |
AMAZING SPIDER-MAN #25 |
$7.99 |
MAR |
| 4 |
BATMAN: LAST KNIGHT ON EARTH #2 |
$5.99 |
DC |
| 5 |
THE WALKING DEAD #193 (MR) [*] |
$3.99 |
IMA |
| 6 |
BATMAN: CURSE OF THE WHITE KNIGHT #1 |
$4.99 |
DC |
| 7 |
THE BATMAN WHO LAUGHS #7 |
$4.99 |
DC |
| 8 |
BLACK CAT #2 |
$3.99 |
MAR |
| 9 |
IMMORTAL HULK #20 |
$3.99 |
MAR |
| 10 |
VAMPIRELLA #1 [*] |
$3.99 |
DE |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED
| RANK |
DESCRIPTION |
PRICE |
VENDOR |
| 1 |
THE JOKER TP |
$14.99 |
DC |
| 2 |
BAD WEEKEND HC (MR) |
$16.99 |
IMA |
| 3 |
DEADLY CLASS VOL. 8: NEVER GO BACK TP (MR) |
$16.99 |
IMA |
| 4 |
THEY CALLED US ENEMY TP |
$19.99 |
IDW |
| 5 |
ADVENTURE ZONE VOL. 2: MURDER ON ROCKPORT LIMITED GN |
$19.99 |
FIR |
| 6 |
DEAR JUSTICE LEAGUE TP |
$9.99 |
DC |
| 7 |
CONAN THE BARBARIAN VOL. 1: THE LIFE AND DEATH OF CONAN BOOK ONE TP |
$19.99 |
MAR |
| 8 |
MILES MORALES VOL. 1: STRAIGHT OUT OF BROOKLYN TP |
$17.99 |
MAR |
| 9 |
DIE DIE DIE VOL. 1 TP (MR) |
$19.99 |
IMA |
| 10 |
DAREDEVIL BY CHIP ZDARSKY VOL. 1: KNOW FEAR TP |
$15.99 |
MAR |
TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED
| RANK |
DESCRIPTION |
PRICE |
VENDOR |
| 1 |
CONAN THE BARBARIAN: ORIGINAL MARVEL YEARS OMNIBUS VOL. 2 HC |
$125.00 |
MAR |
| 2 |
THE JOKER TP |
$14.99 |
DC |
| 3 |
MONSTRESS VOLUME 1 HC (MR) |
$49.99 |
IMA |
| 4 |
BAD WEEKEND HC (MR) |
$16.99 |
IMA |
| 5 |
DC UNIVERSE: BRONZE AGE OMNIBUS BY JACK KIRBY HC |
$150.00 |
DC |
| 6 |
ADVENTURE ZONE VOL. 2: MURDER ON ROCKPORT LIMITED GN |
$19.99 |
FIR |
| 7 |
THEY CALLED US ENEMY TP |
$19.99 |
IDW |
| 8 |
SUPERMAN: THE GOLDEN AGE OMNIBUS VOL. 6 HC |
$125.00 |
DC |
| 9 |
MARVEL MASTERWORKS: CAPTAIN AMERICA VOL. 11 HC |
$75.00 |
MAR |
| 10 |
THANOS BY DONNY CATES HC |
$34.99 |
MAR |
TOP 10 BOOKS BY UNITS SHIPPED
| RANK |
DESCRIPTION |
PRICE |
VENDOR |
| 1 |
OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 SC |
$29.95 |
GEM |
| 2 |
GEARS OF WAR RETROSPECTIVE HC |
$49.99 |
UDO |
| 3 |
OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 HC |
$35.00 |
GEM |
| 4 |
THE ART OF TEKKEN: A COMPLETE VISUAL HISTORY HC |
$39.99 |
DE |
| 5 |
I AM SHE-RA LITTLE GOLDEN BOOK |
$4.99 |
RAN |
| 6 |
I AM HE-MAN LITTLE GOLDEN BOOK |
$4.99 |
RAN |
| 7 |
DARK SOULS DESIGN WORKS VOL. 1 HC |
$39.99 |
UDO |
| 8 |
ART OF DARKSIDERS III |
$49.99 |
UDO |
| 9 |
BIG BIG OVERSTREET COMIC BOOK PRICE GUIDE VOL. 49 |
$49.50 |
GEM |
| 10 |
AVENGERS: BATTLE ON THE MOON LITTLE GOLDEN BOOK |
$4.99 |
RAN |
TOP 10 TOYS BY DOLLARS INVOICED
| RANK |
DESCRIPTION |
VENDOR |
| 1 |
MARVEL GALLERY: X-FORCE: TACO TRUCK DEADPOOL SDCC 2019 STATUE |
DST |
| 2 |
MARVEL COMICS EAA-077: SPIDER-GWEN FIGURE |
BEA |
| 3 |
DC GALLERY: SPEED FORCE FLASH SDCC 2019 PVC STATUE |
DST |
| 4 |
POP! MARVEL: NOVA PRIME VINYL FIGURE |
FUN |
| 5 |
MARVEL GALLERY: X-FORCE: X-23 SDCC 2019 PVC STATUE |
DST |
| 6 |
POP! DC HEROES: RED DEATH VINYL FIGURE |
FUN |
| 7 |
POP! RICK & MORTY: PICKLE RICK GLOW-IN-THE-DARK SDCC 2019 VINYL FIGURE |
FUN |
| 8 |
FALLOUT: X-01 POWER ARMOR QUANTUM VARIANT 1/6-SCALE FIGURE |
THR |
| 9 |
DC/TMNT: MICHELANGELO AS BATMAN SDCC 2019 FIGURE |
DC |
| 10 |
MARVEL: VENOM ARTFX+ STATUE |
KOT |
TOP 10 GAMES BY DOLLARS INVOICED
| RANK |
DESCRIPTION |
VENDOR |
| 1 |
PATHFINDER CORE RULEBOOK HC (P2) |
PAI |
| 2 |
PATHFINDER BESTIARY HC (P2) |
PAI |
| 3 |
PATHFINDER CORE RULEBOOK SPECIAL EDITION HC (P2) |
PAI |
| 4 |
THE EXPANSE RPG HC |
GRE |
| 5 |
PATHFINDER BESTIARY SPECIAL EDITION HC (P2) |
PAI |
| 6 |
PATHFINDER GM SCREEN (P2) |
PAI |
| 7 |
STARFINDER RPG: CORE RULEBOOK HC |
PAI |
| 8 |
MAGIC THE GATHERING TCG: WAR OF THE SPARK BOOSTERS |
WZK |
| 9 |
PATHFINDER CONDITION CARDS DECK (P2) |
PAI |
| 10 |
TOME OF BEASTS HC |
PAI |
 |
| Dollar Market Share – July 2019 |
 |
| Unit Market Share – July 2019 |
The post Marvel Comics Lose Marketshare in July 2019 But House/Powers of X, Amazing Spider-Man and Walking Dead Outsell DC Titles appeared first on Bleeding Cool News And Rumors.
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https://www.bleedingcool.com/2019/08/09/marvel-comics-lose-a-little-marketshare-in-july-2019-but-house-powers-of-x-amazing-spider-man-and-walking-dead-outsell-dc-titles/
Rich Johnston
