Selling Funko!: Funko Unveils Wonder Woman Movie Toy Line

Friday, February 17, 2017

Funko Unveils Wonder Woman Movie Toy Line

With Toy Fair kicking off this weekend in New York City, merchandisers are already debuting their lines of upcoming products. Helping to lead that charge is the ubiquitous Funko, which pays a visit to Themyscira with the first look at its tie-ins to Warner Bros.’ hotly anticipated “Wonder Woman” film.

We’ve already seen Diana in toy form a number of times, but what’s really notable about this iteration is the color palate. While the average Funko comic character is brightly colored, this version of Wonder Woman is tinted sepia; with the Pop! and Rock Candy figures, you feel as if you’re looking at her through a photo filter. That certainly appears to match the aesthetic of director Patty Jenkins’ film. Also notable is Diana’s weapons of choice: Although hher famed Lasso of Truth is slung on her belt, she wields a sword and shield, emphasizing her role as a warrior.

In addition to the Amazon Princess, there will also be Pop! figures of Steve Trevor and Queen Hippolyta. Trevor’s uniform and gun undersocre the movie’s World War I setting, and Hippolyta’s intricate crown and armor are a little busier than the average Pop! figure. The costumes in this movie are going to be complex.

Funko also released an image of a Wonder Woman figure from its Rock Candy line. This figure is based on a younger version of Diana, one who isn’t armored up in patriotic colors, but has the simple tunic and sandals of an ancient Greek warrior.

“Wonder Woman” is the first female-led solo movie of the modern superhero era, which is made clear by the merchandising. There are already several Wonder Woman figures tied to the film, and while Steve Trevor has his share of toys, much of the ocus has been placed on Hippolyta and the Amazons. It’s certainly a noteworthy development, considering female heroes so often receive the short shrift when it comes to toy merchandising.

Arriving Juen 2, “Wonder Woman” stars Gal Gadot, Chris Pine, Connie Nielsen, Robin Wright, Lucy Davis, Danny Huston, Elena Anaya, Saïd Taghmaoui, Ewen Bremner, Lisa Loven Kongsli and David Thewlis.