WARNER BROS. CONSUMER PRODUCTS LAUNCHES IMMERSIVE PLATFORM TO PROVIDE FANS AROUND THE WORLD EXCLUSIVE ACCESS TO HIGHLY ANTICIPATED JUSTICE LEAGUE FILM WITH
“JOIN THE LEAGUE” GLOBAL INITIATIVE
#JoinTheLeague to Debut Exclusive Content, Sneak Previews of Film-Inspired Products, Sweepstakes, Cast Interviews and More
Burbank, CA – June 8, 2017 – In a first-time global consumer initiative, Warner Bros. Consumer Products, Warner Bros. Pictures and DC Entertainment are giving fans a chance to join forces with iconic DC Super Heroes Batman, Superman, Wonder Woman, Aquaman, The Flash and Cyborg and stand alongside the Justice League via the #JoinTheLeague platform that kicks off worldwide this week. Located at www.jointheleague.com, #JoinTheLeague will recruit fans to an exclusive, free membership experience delivering content, product sneak-peeks, digital and retail exclusives, sweepstakes, fan-engaging experiences and user-generated content, and so much more, inspired by the highly anticipated, epic action adventure Justice League, coming to cinemas worldwide beginning November 17, 2017, from Warner Bros. Pictures. This global initiative, which first kicked off in the U.S. in April as part of the film’s “Unite the League” campaign, will now expand to include 13 languages – and will include a special “#JoinTheLeague Saturday” on August 12 – and run into 2018.
The hub will host all things Justice League from exclusive product reveals and spotlights from brands like Funko, and New Era, as well as DC Collectibles, to film news, including exciting information on events and exclusive in-store opportunities. Among the hub’s array of activities are games and sweepstakes, which invites fans to enter for a chance to win never-before-seen film product culminating in an epic grand prize: their own personal invitation-only advanced screening of Justice League. The first sweepstakes contest announced – is in celebration of Wonder Woman – and timed to the DC Super Hero’s highly anticipated solo film opening as one lucky fan will win one of several Wonder Woman prizes. Additional Justice League character-themed sweepstakes will follow in the months leading up to the release of the film. Fans can also experience brand new video content, images and much more, before public release, as well as get sneak previews of toys and collectibles before they hit store shelves. In addition to web-based touch points, weekly email updates will also be sent to League members.
Debuting this fall, exclusive Augmented Reality (AR) experiences will be available for fans that answer the call to #JoinTheLeague.
In addition to activations on the #JoinTheLeague global platform, Warner Bros. Consumer Products and its worldwide partners will be rolling out a number of Justice League–themed products at top retailers around the world, including apparel and accessories, toys and collectibles, and home goods. In support of this initiative, global retailers have developed tailored activations and exclusive elements to offer their customers, including Augmented Reality (AR) / Virtual Reality (VR) experiences, digital activations, unique sweepstakes, exclusive product reveals, and custom retailer landing pages on the #JoinTheLeague hub.
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About Justice League
Fueled by his restored faith in humanity and inspired by Superman’s selfless act, Bruce Wayne enlists the help of his newfound ally, Diana Prince, to face an even greater enemy. Together, Batman and Wonder Woman work quickly to find and recruit a team of metahumans to stand against this newly awakened threat. But despite the formation of this unprecedented league of heroes—Batman, Wonder Woman, Aquaman, Cyborg and The Flash—it may already be too late to save the planet from an assault of catastrophic proportions.
Directed by Zack Snyder, this marks the big screen debut of the Justice League, featuring an all-star lineup: Ben Affleck, Henry Cavill, Gal Gadot, Jason Momoa, Ezra Miller and Ray Fisher. Justice League is written by Chris Terrio, based on a story by Terrio and Zack Snyder, based on characters from DC Entertainment, with Superman created by Jerry Siegel and Joe Shuster. The film is produced by Charles Roven, Deborah Snyder, Jon Berg and Geoff Johns, with Jim Rowe, Wesley Coller, Curt Kanemoto, Chris Terrio and Ben Affleck executive producing.
Warner Bros. Pictures presents, in association with RatPac-Dune Entertainment, an Atlas Entertainment/Cruel and Unusual production, a Zack Snyder film, Justice League. It will be released in theaters beginning November 17, 2017, and distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
About DC Entertainment
DC Entertainment, home to iconic brands DC (Superman, Batman, Green Lantern, Wonder Woman, The Flash, etc.), Vertigo (Sandman, Fables, etc.) and MAD, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its stories and characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing thousands of comic books, graphic novels and magazines each year, DC Entertainment is one of the largest English-language publishers of comics in the world.
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http://www.actionfigureinsider.com/warner-bros-consumer-products-launches-join-the-league-global-initiative-justiceleague/
Daniel Pickett
